Santa Cruz Mountains
The Bargetto winemaking heritage began with brothers Phillip and John Bargetto who emigrated from Castelnuovo Don Bosco, a small town in the Piedmont region of northern Italy. They brought with them years of winegrowing experience when they established BARGETTO WINERY on the banks of Soquel Creek in California.
Phillip was the first to depart Italy in 1891 at the age of seventeen. In 1909 John joined his brother in San Francisco.
The original Bargetto family winery was located in San Francisco from 1910-1917. The name of this winery was South Montebello Vineyard and Wine Company. With Prohibition on the horizon the winery was closed and the brothers moved to Soquel in 1917.
Phillip and John purchased the present site of BARGETTO WINERY in 1918 and began making wine out of an old barn on the property. During Prohibition (1919-1933), the brothers continued to make wine for family and friends, while they continued to sell produce to local customers. They also grew apples at the family ranch in Soquel. When Prohibition ended in 1933, the brothers devoted more time to the wine business. They began a wine wholesale business, while they continued to sell produce wholesale.
Phillip Bargetto passed away in 1936 and John was left the sole owner of the business throughout the 1940s and 1950s. He continued to produce wine and sell wholesale and retail. He was joined by his sons Ralph and Lawrence during these years.
The Next Generation
The Bargetto Family winemaking heritage continued with John’s son Lawrence during the 1960s and 1970s. He introduced modern technology such as stainless steel fermentation, barrel aging, and added new Santa Cruz Mountains varietals such as Pinot Noir and Chardonnay. He also created the CHAUCER’S line of dessert-style wines.
Today
The third generation of Bargettos now direct the operation of the winery. BARGETTO WINERY represents the oldest continuous-operation winery in the Santa Cruz Mountains. Their pioneering spirit continued with the establishment of Bargetto Regan Estate Vineyards, near Corralitos, California in 1992. Here, cool-climate varietals like Chardonnay, Pinot Noir, and Pinot Grigio are carefully nurtured to produce BARGETTO WINERY’s estate wines. In keeping with the family heritage, the winery also incorporates northern Italian varietals from its Estate Vineyard into its flagship LA VITA wine.
